Google found that 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Amazon found every 100ms of latency cost them 1% in sales.
For a South African small business, this means if your site loads in 5 seconds instead of 2, you are losing roughly 30% of potential customers.
The most common causes of slow sites are:
- Uncompressed images (the biggest offender)
- Cheap shared hosting
- Too many plugins
- No caching
- Render-blocking JavaScript
The fastest fix is usually image compression and better hosting. Check your site at gtmetrix.com. If it loads in under 3 seconds on mobile, you are ahead of most competitors. If not, fix it before you spend another cent on advertising.
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I set up and manage Google Business Profiles for local businesses.
Call: 067 863 2867
Email: hello@mvisionweb.co.za