Brand strategy sounds corporate and complicated. It does not have to be.
For a small business, brand strategy answers four questions:
- Who are you? (your mission, values, personality)
- Who are your customers? (not everyone, specific people)
- What makes you different? (your unique value)
- How do you want people to feel when they interact with you?
Write down answers to these four questions. That is your brand strategy. It does not need to be a 50-page document. A single page is enough.
The purpose of brand strategy is to make every decision easier. Should you use this colour? Check your strategy. Should you write this social post? Check your strategy. Should you partner with this business? Check your strategy.
Strategy removes guesswork. And it costs nothing but an hour of your time.
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