Most small businesses waste money on Google Ads because they make these mistakes:

• Targeting too broad a geographic area
• Bidding on expensive generic keywords
• Not tracking conversions
• Sending traffic to a slow, poorly designed website
• Not using negative keywords
• Running ads 24/7 instead of during business hours

Here is how to make Google Ads work:

• Start with a tiny budget (R500/month)
• Target only your service area (5-10km radius)
• Use specific keywords (“emergency plumber Heidelberg” not just “plumber”)
• Send traffic to a dedicated landing page, not your homepage
• Track phone calls and form submissions
• Review your campaign weekly and cut what does not work

Google Ads are not magic. They are a tool. Like any tool, they work when used correctly and waste money when used carelessly.

Need Help?

I set up and manage Google Business Profiles for local businesses.

Call: 067 863 2867
Email: hello@mvisionweb.co.za