Email marketing has a 42:1 return on investment. For every R1 spent, you get R42 back. But first you need a list.

Here is how to build one from zero:

• Add a signup form to your website (offer something valuable in return: a guide, checklist, or discount)
• Ask every customer for their email at checkout
• Add a signup link to your social media bios
• Create a simple lead magnet: a free PDF guide related to your business

Never buy email lists. They are useless and illegal under POPIA. Send valuable content, not just promotions. Aim for one email per week.

Use free tools like Mailchimp or MailerLite to start. The money is in the list. Start building yours today.

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I set up and manage Google Business Profiles for local businesses.

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